The Leadership Journey of GE Jun at TOJOY Enterprise Services
In April 2019, GE Jun brought his extensive expertise to TOJOY, stepping into his current roles as Co-Chair of the Board of TOJOY Shared Group, Chairman of the Board, and CEO of TOJOY Enterprise Services. His mission is clear: to spearhead the development strategy, operations, management, corporate and government affairs, as well as the globalization efforts of TOJOY Enterprise Services. GE Jun’s impressive resume includes leadership positions at global giants such as Intel, Apple, and NVIDIA, where he served as Global Vice President. He is armed with a LL.B. from East China University of Politics and Law, a Juris Doctor (JD) from the Northwestern School of Law at Lewis and Clark College, and an MBA from the Chinese University of Hong Kong.
Established in 2011, TOJOY Enterprise Services has flourished into a big data-driven entrepreneur resource sharing platform with over 4.5 million registered users. This platform provides essential business resources—operational facilities, distribution channels, staff, and capital—enabling innovative businesses to accelerate their growth in China and globally. The complementary strengths and weaknesses of these innovative businesses and established regional firms create valuable collaborative opportunities.
Early Days and Initial Challenges: Reflecting on the early days, GE Jun shares the hurdles they faced. “When we first started, the platform economy was still in its infancy. We grappled with fundamental questions: How do we build an enterprise-level platform? How do we craft a unique business model that attracts business owners? How do we identify, evaluate, and conduct due diligence on innovative businesses (IBs)? And crucially, how do we recommend IBs to traditional business owners (TBOs) and define their cooperation model?”
These challenges were formidable. Building a robust platform required not just technological innovation but also strategic foresight and meticulous execution. The key was to ensure that the platform was not just attractive but also reliable and capable of delivering real value to its users.
Activities and Achievements: Under GE Jun’s visionary leadership, TOJOY Enterprise Services has become a powerhouse, accelerating over 100 proven IBs across more than 10 industries by pairing them with established regional TBOs. The platform’s access to extensive multi-business category data has enabled the successful implementation of the Vertical-industry Large Language Model (ViLLM), facilitating smart business resource matching and sharing.
TOJOY Enterprise Services operates on three core business pillars: the Boss Cloud Platform, the Business Development Team, and Offline Business Activities and Services.
- Boss Cloud Platform: Developed using TOJOY’s proprietary technology and big data, this platform drives accurate matchmaking between established regional firms and proven IBs. It integrates business promotion, live streaming, AI, a task-generating engine, and other high-value-added services.
- Business Development Team: Comprising over 200 business development experts, this team rigorously selects proven IBs and designs cooperation models tailored for established regional firms.
- Offline Business Activities and Services: With more than 2,000 service professionals, this division facilitates matchmaking by inviting IBs and TBOs to live informative offline conferences. These events are designed to foster collaboration and are continually refined with tailored entrepreneurial services and big data support.
GE Jun’s journey with TOJOY Enterprise Services is a testament to strategic innovation and effective leadership. By overcoming initial challenges and leveraging advanced technologies, GE Jun has positioned TOJOY as a leader in business resource sharing and collaboration. His story is one of transforming vision into reality, driving growth, and fostering meaningful partnerships in the business world.
In the fast-evolving world of entrepreneurship and technology, few leaders have demonstrated the resilience and foresight of GE Jun. As the Co-Chair of the Board of TOJOY Shared Group and Chairman of the Board and CEO of TOJOY Enterprise Services, GE Jun has navigated the company through unprecedented challenges and positioned it as a leader in the entrepreneur resource sharing space.
Overcoming Obstacles: The COVID-19 pandemic presented one of the most formidable challenges in recent history. Under GE Jun’s leadership, TOJOY Enterprise Services responded swiftly by launching the Boss Cloud platform. This innovative platform enabled entrepreneurs to connect and share business opportunities from the safety of their homes. The platform also offered live streaming of various innovative projects on a 16/7 basis, ensuring continuous engagement and collaboration.
Recognizing the need for timely communication and support, GE Jun introduced the “GE Jun Nightly Talk” program. This live program became a crucial platform for sharing insights and solutions with entrepreneurs, fostering a sense of community and resilience. Since its inception, more than 150 episodes have been broadcast, providing invaluable guidance during turbulent times.
Business Model Innovation: Innovation is at the heart of TOJOY’s success. GE Jun understood that in a rapidly changing market, the business model of an entrepreneur resource sharing platform must evolve continuously. Through diligent exploration and technological adaptation, TOJOY Enterprise Services developed the Vertical-industry Large Language Model (ViLLM). This model has revolutionized how the platform operates, enhancing its efficiency and expanding its capabilities.
Talent Recruitment and Retention: As a service- and technology-oriented enterprise, TOJOY Enterprise Services faces the dual challenge of attracting and retaining high-quality talent. These talents are not only scarce but also difficult to align with the platform’s specific needs. GE Jun addressed this challenge by fostering a strong corporate culture, offering competitive compensation and benefits, and implementing comprehensive employee training and development programs. These initiatives have successfully built and nurtured a team that drives the platform’s growth and innovation.
Learning and Growth: GE Jun’s leadership philosophy is built on three core principles: doing the right thing, doing the hard thing, and being innovative.
Doing the Right Thing: GE Jun emphasizes the importance of aligning company actions with strategic goals and vision. This approach not only ensures long-term corporate development but also enhances corporate value and attracts more business partners.
Doing the Hard Thing: Tackling difficult challenges head-on lays a solid foundation for future growth. Overcoming obstacles maintains the company’s leading edge in the industry and promotes staff and team development. It inspires innovation and advances technological and business model development.
Being Innovative: Continuous innovation is essential for the maturity and completeness of an entrepreneur resource sharing platform. GE Jun believes that by being innovative, TOJOY can form stronger competitive advantages and consolidate its leading position in the industry. This commitment to innovation enables the company to provide high-quality and distinctive services to its clients.
Under GE Jun’s visionary leadership, TOJOY Enterprise Services has grown into a big data-driven entrepreneur resource sharing platform serving millions of users. Looking ahead, the company plans to continue investing in technological innovations in big data, artificial intelligence, and cloud computing. These investments aim to make TOJOY’s products and services smarter, enhancing client business efficiency and user experience.
TOJOY also has ambitious plans for international expansion, aiming to increase its market share and impact worldwide. Alongside business growth, the company is committed to fulfilling its corporate social responsibility by actively participating in public welfare activities and environmental protection. By formulating and implementing sustainable development strategies, TOJOY ensures its long-term development and harmonious coexistence with society and the environment.
GE Jun’s leadership journey at TOJOY Enterprise Services is a testament to the power of resilience, innovation, and strategic thinking. As the company continues to grow and evolve, it stands as a beacon of excellence and a model for other enterprises navigating the complex landscape of modern business.
